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AB in Multimedia Arts in the Philippines

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Program Overview

Bachelor of Arts in Multimedia Arts (AB MMA) is a four-year degree program designed to equip students with knowledge and skills in multimedia design and development. The program covers core skills in communications, programming, graphic design, combined with digital media and the internet.  It also allows students to gain conceptual, technical, aesthetic, and professional skills for innovative storytelling on all media forms. The AB MMA program is a mix of Information Technology (IT) and audiovisual arts and offers students course cycles in computer graphics, 2D and 3D animation, video production, digital photography, digital sound engineering, and game authoring.

Recommended Senior High School Strand

Students who want to pursue a degree in Multimedia Arts are encouraged to take the Arts and Design track. It provides students with the necessary skills needed in the performative and creative field. Skills in music, theatre, visual arts, media arts, and dance are taught in this track. This will help students prepare for their college journey.

Subjects and Curriculum

  • Basic drafting for multimedia arts
  • Broadcasting principles and practices
  • 2D graphics and 2D animation
  • 3D graphics and 3D animation
  • Advertising Principles and Practices
  • Video Editing and Production
  • Communication Media Laws and Ethics
  • Media Management and Entrepreneurship

Admission Requirements


  • The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Multimedia Arts are expected to be able to:

  • Execute projects in all medium
  • Develop communication materials in different formats
  • Apply theories, models, principles, and practices of the discipline
  • Conduct research in communication in research

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various creative agencies and institutions.

Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Multimedia Arts does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 

Career Opportunities

Graduates of Multimedia Arts may pursue a career path in various creative agencies and institutions. They may apply for roles such as a web designer, logo designer, illustrator, visual image developer, graphic designer, package designer, visual journalist, layout artist, and content developer.

Reviews of AB in Multimedia Arts graduates:

F. D.
◈ Studied AB - Multimedia Arts
◈ At De La Salle-College of Saint Benilde
◈ Graduated 2013

list bulletWhy did I choose Multimedia Arts: Because I like to know more things beside filming and videos. So I can have more opportunities on the outside world.

list bulletAbout my college education: I learned to design, edit and code. It's more of a practice makes perfect kind of course so everything is hands on. It's not something you really study but something you need to experience 1st hand. It's really enjoyable if you like what you're doing. It's also kind of flexible since you use both your left and right brain for the course.

In this course you'll need a lot of patience, motivation and hard work. Some may want MEH Grades, making them have mediocre scores but others really want to have awesome, I got into the DL, kind of grades and when you have that attitude then you'll probably be more experienced than some of your mates.

list bulletMy current job: I resigned last Monday to take over the marketing and collateral for our family business, so I can help out and somehow learn to manage it. I'm also a freelance videographer/photographer/ graphic designer. I'm still finding my way but I'm happy at what I do.

list bulletAm I using what I learned in college: The skills were practical and some other stuff, but working is a whole new field of learning.

list bulletHow long did it take to find a job: I really wanted to bum out after grad since I've been studying since I was 4 years old. But when I came to my senses and tried to find a decent job, It took me 3 weeks.

list bulletDo I recommend studying Multimedia Arts: In terms of Passion and Life.

list bulletAdvice to people who are thinking of studying this course: Don't settle for mediocre, settle for the best. Kasi pagsisihan niyo in the end.
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