Duration: 4 years
Course description:
The new BSBA major in Marketing Management program of San Beda is geared towards preparing our students to become “Responsible Global Business Collaborators” equipping them in the three major areas of skill in the marketing profession, mainly to become: good sales negotiators; creative thinkers, proficient and well-grounded in research. Students in the marketing program will be exposed in a wide variety of business situations, honing their business writing skills, analytical and strategic thinking, developing and executing marketing plans, market/audience research, oral presentations, non-verbal and cross-cultural communications, and application of new digital media technologies for business. Students enrolled in the program are expected to be active in their related student professional organization, where they will be trained to communicate effectively to target publics, grounded with the right practice of business ethics, making them servant leaders in the industry and good citizens of our country, adapting to different environments and flexible to global challenges.
Graduates of the program may land a career in:
• Sales and Sales Management
• Marketing Research firms
• Advertising, Public Relations, Marketing Communication service agencies
• Brand and Product Management
• Academe and Consultancy
• Retailing and Retail Management
• Logistics and Distribution
• Events Management
• Advocacy related industry
• Digital and Social Media Management
• Entrepreneurship
• and other related industries..
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BSBA in Marketing Management description by
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Admission requirements:
Tuition Fees:
P 73,000-77,000 per semester
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